Data Appending - Home

What is data appending?

To append means to add or include missing elements and data appending means adding missing data in an incomplete in-house file. Appending your data enables you to rapidly and cost-effectively improve your marketing programs by expanding your reach, lowering your cost per contact, increasing your segmentation choices, your profitability of every campaign and most importantly customer retention.

Data like emails, phone numbers and direct mailing addresses are vital for communication, then there are other data fields like contact names, job titles, geography, employee size, revenue, SIC code that are indispensable for segmentation and targeted marketing. We can help make your in-house data work with our Appending services, where we add value to your in-house data by filling the void with current and accurate data.

With our in-house automated processes, we append to your data file, missing email addresses for the input contacts. On an average we are able to get a match rate-the rate of email addresses matched to the incomplete contact data – of about 15-30%. For the append process, we feed the available customer data from your in-house file into our appending system and match it against our master file to obtain accurate and current email addresses. You could have an incomplete data file for several reasons like, an in-house file with invalid emails due syntax errors caused by manual entry, a direct-mailer file that has no emails on it, dormant email contacts on your file that lead to low response campaigns and many more. Our Email Append service will ensure that you receive an active email contact list at the end of the project.

For a free sample Email Append test

Your in-house file may contain the email data field, but that’s not enough to personalize your marketing endeavor, you need access to other campaign influencing data fields to know the face behind the email, the position behind the face and other contact fields. For this, we offer a Reverse Append service in which we will input your in-house file of email addresses and match it against our master file to obtain up-to-date contact data for each email address that is matched and append to it vital contact fields like contact name, title, phone number, direct mailing address and many other segmentation friendly data points.

For a free sample Reverse Email Append test

If you’ve got an in-house file containing emails, company names, contact names and website URLs and wish to augment it with alternate contacts or add missing job titles to the existing contact names on your list, Job Title Appending can help you achieve the same. With this service, we will:
1. Add alternate job titles/contacts after purging the list of contacts you already possess in your in-house file and augment your list with alternate contacts based on your selection.
2. Add job titles to the contacts on your in-house file by providing us with the contact name/company name/website URL/email addresses we receive from you, to match that particular contact.
3. Do a complete job title augmentation, where we input the company names, company URLs you provide us with and output a file of all possible job titles/contacts.
Our Job Title Append allows you to populate your marketing list with decision makers and key contacts in an organization. With our in-house append process, we will match your input data file against our master file to find all the relevant or necessary contacts/job titles.

For a free sample Job Title Append test